Swindon Bike Store

01793 644185
[email protected]

1-2 Marlborough Road, Old Town



Opening times

Monday - 11am - 5.00pm
Tuesday - Saturday: 10am - 5.30pm
Sunday: Closed

Lets get social

360┬░ store View

get directions

  • North: If you are travelling to us from the north by car it is most likely that you will come either via the A417/A419 or alternatively the A420
    London/South East: You will most likely approach swindon via the M4 westbound this gives you direct access to swindon via two junctions although junction 15 is the quickest option.
    Bristol/Wales/Southwest: Whether you join the M4 from wales or the M5 you will approach swindon from the west side, Although you can get to the shop via two junctions it is quickest to use Junction 15.
    M4: Exit at Junction 15 heading towards Cirencester from here follow the A417/A419 directions below
    A420: Heading South/west follow signs for Swindon A419, join the A419 heading south, once on A419 follow directions below
    A417/A419: Travelling south you need to take the last exit before the M4 Junction heading towards Hospital A&E, Pass the Hospital on your left and continue until you reach a roundabout.
    At the roundabout take the 2nd Exit for Old Town, Continue on this road until you get to a second roundabout, take the 3rd Exit, continuing on marlborough road, Cross a mini roundabout and continue up the hill.
    The shop is situated immediately on your left with a turning for the parking just before the shop.

  • Thamesdown Bus service runs all routes in and around Swindon. If you are arriving at Swindon's rail station The number 15 bus brings you direct to the store. With the number 15 bus also serving Swindon's centre bringing you directly to the store.

  • Swindon station is Swindon's only station direct from London Paddington,South Wales and Bristol Stations. Also easily accessible from The north of England with changes at Gloucester & Cheltenham. With Southern England changing at Bath Spa Station Putting you onto the Great Western mainline with direct routes to Swindon.

  • Swindon's main cycle route drops you right onto Marlborough road 200 meters from the showroom, Route 45 runs along old towns old railway line from the west of Swindon, Coming from Coate water country park and Swindon south? You can pick up route 45 on queens drive and Lawns park.

About Us

1-2 Marlborough Road, Old Town, Swindon – relocated and rebranded to become part of The Bike Rooms in 2014. Located perfectly to serve customers from all over the South, South West, Wales, Midlands and West London, this is the perfect destination store. With 4,000 square feet of ground floor retail space, we carry an enormous selection of bikes, clothing and accessories. As an official Trek retailer, the store also caters for broader category requirements.

Bike Fitting

We fit a bike to you, not the other way around! Getting the right sized bike is very important for your comfort, performance and safety. It is not just a case of one size fits all; your bike will be tailored to you and to your unique body composition.


For any new customer, we begin with an initial consultation to identify which frame geometry and size suits you and you’re riding style the best. There are many bike fitting tools on the market all claiming to be the best, but ultimately the tools need experienced and knowledgeable staff to interpret the data and determine exactly which frame size, stem and handlebar set up is right for you. This is where we excel.


Once we have determined your precise specification, and taken delivery of the bike, one of our experienced team will carry out a detailed bike fit, finely tuning saddle height, position, reach and stack. Additionally, if shoes and pedals are to be fitted these will be set up too.

All bikes sold via The Bike Rooms stores are fully tailored to your personal requirements whether it is your first road bike or range topping Dogma F8.


Ideally we like to see every customer face to face to ensure the best possible fit but we understand that it is not possible for everyone. If you can’t get into one of our stores and would like to purchase online, please have a look at our online sizing guide (insert link to new site) or feel free to contact us on [email protected] with your enquiry. We will gladly talk through the different sizing options and frame types.


If you currently ride a different brand or you are unfamiliar with Pinarello sizing please be aware that we measure our frames in a different way to most, so just take care when looking at our sizing. For example, a 56cm in another brand might not be the same as a Pinarello. If you are unsure please contact one of the team and we will advise you in the best possible way.


As a part of our commitment to outstanding customer service we provide a unique aftersales service unlike any other.


We advise that your bike is regularly maintained by us at least once every 8 weeks dependent on usage. You may find that we need to look at it more often if you are getting plenty of miles in. If you feel like something needs looking at, please contact your local store and book it in as early as possible.


You are welcome to get your bike serviced elsewhere, but when it comes to Pinarello we are the best around and know the intrinsic detail of every model.


If you would prefer to service your bike yourself, beware that unless you are a trained mechanic this is not advisable. Our bikes are finely tuned pieces of kit and the slightest adjustment in the wrong direction can cause serious damage.


To book in for a service, please give your local TBR store a call with plenty of notice, our workshops can get very busy with waiting times up to 4 weeks in busy periods. Depending on the extent of your service or repair, lead time on parts will determine how long we need your bike for. Some jobs take 30 minutes others can take up to 2 weeks if we’re waiting on specific parts for you. Each job is different, we’ll always do the very best we can to get you fixed up and ready as soon as possible.

Club Rides

Each of our stores offer a relaxed, sociable group ride every weekend to encourage people to get out on their bikes, meet friendly like-minded people and test some of the latest bikes and apparel. We have a “no drop” policy so everyone is looked after and catered for. The rides are typically for 2 hours and the pace depends on the ability of the group. Weekly numbers vary, usually determined by the weather. On a nice day we might expect 20-30 riders, in which case we tend to split into two groups based on course and speed. Our experienced lead riders know the roads well and are able to plan routes for all abilities accordingly. Routes vary from week to week to keep things interesting and new!


Currently you do not need to book on or reserve a place on our rides but please feel free to give your local shop a call to let us know you are coming along. This may change if our rides start to become over-subscribed.


Club rides meet every week from outside one of our stores or a specified location dependent on your local store. Feel free to join us for a coffee before or after with other TBR riders.


Manchester – Saturday, 9am Costa Coffee, Wilmslow, SK9 5NG


Swindon – Saturday, 8.30am Outside the Store, SN3 1QY


London - TBC


Please make sure you are equipped with the correct clothing for the weather forecast, have a look the night before and wear the right clothing for the right weather, we don’t want anybody getting cold and wet! Please also bring along spare inner tubes, pump, tyre levers, multi tool and patches in case you puncture or have a mechanical issue along the way, you’ll need to be able to ride back..

Contact The Bike Rooms

* Required Fields

Please wait...

The {{var product.name}} has been added to your shopping bag.

Continue shopping
View Bag & checkout